Overseas Marketing
Overseas Presentations and Fair Participation
- Host overseas presentations about Seoul tourism in major overseas cities and participate in fairs
- Promotion Seoul Tourism to 620 tourism industry officials and 1.1million fair visitors (as of 2019)
By hosting overseas presentations about Seoul tourism in major overseas cities and part icipating in fairs, the organization promotes major attractions and resources in Seoul to major local travel agencies and media. This is one of the most important marketing strat egies to promote Seoul directly to potential tourists and to establish a foundation to rein force the image of Seoul as a tourist destination.